Harpoon IPA is available on draft, in 6-packs and 12-packs everywhere Harpoon is sold. During the month of July, a portion of proceeds from each case sold of Harpoon IPA will go directly to the PMC’s fundraising efforts.
The Pan-Mass Challenge raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute through an annual bike-a-thon that crosses Massachusetts. Harpoon has been a proud PMC sponsor for 22 years, and this summer will take its partnership to a new level. Its hometown ties are even more evident this year, as Harpoon IPA sales will benefit the Pan-Mass Challenge (PMC) and its fight against cancer. At 6.0% ABV, it’s citrusy, balanced, and refreshing, making it feel right at home on the beaches of Cape Cod, Mass., the ski slopes of Vermont or in a Boston dive. Today, Harpoon believes more than ever that good company makes a good company, something that’s more noticeably on display on the new Harpoon IPA packaging.Ĭlassic components from the previous packaging are still intact – such as the arched “Harpoon,” the bright orange and blue colors, the Harpoon “H” and diamonds – but they’ve been reimagined in a bold and modern new layout.Ī regional favorite and craft beer classic, Harpoon IPA is styled after an English IPA with distinctly American hops. Not only did employee ownership allow brewery employees to share in the value of what they’d helped to build, it allowed the thirst for innovation of each of its employees to flourish. The ESOP gave 48 percent of Harpoon Brewery’s shares to the brewery’s employees. In addition to the illustrations of each city, the new packaging boasts a more proud and prominent declaration that the brewery is “Employee Owned.” In 2014, Kenary decided it was time to make moves toward employee ownership and launched an Employee Stock Ownership Plan (ESOP). “The revamped packaging makes it loud and clear that Harpoon IPA is proud of its New England roots, while paying tribute to those who have enjoyed it – and helped brew it – for nearly three decades.”
It’s the beer we all reach for time and time again – from ball games to BBQs with friends – and we wanted its packaging to better reflect that sense of community and approachability,” said Dan Kenary, Harpoon’s CEO and co-founder. Jeff Kozak, CEO of WhistlePig added, “We believe the additional production capacity in Middlebury will complement our grain-to-glass distilling and warehousing operation on our 500-acre farm and are hopeful we can continue to grow both our brands and job opportunities in our community.“Harpoon IPA has been a fan favorite for years, and there’s a reason for that.
Founded in 2007, WhistlePig has become the #1 whiskey in the ultra-premium and luxury Rye category in North America. After a transition period, WhistlePig will convert production capabilities to bottling and distilling and continue to use the extensive brewing capabilities in Middlebury. WhistlePig Whiskey, based in Shoreham, will assume ownership of the Otter Creek and Shed brewery in Middlebury. Bay Brewing Company would be the right choice to carry on and protect the Long Trail legacy,” said Daniel Fulham, CEO of Long Trail. So when the time came to choose someone to take the helm at Long Trail, I knew Dan and the team at Mass. “Dan Kenary and I have been friends for a long time – and we have a shared commitment to the Vermont community and passion for making great beer. Bay Brewing Company will continue to operate the Long Trail facility in Bridgewater Corners, but will begin brewing Long Trail, Otter Creek and Shed beers in its own brewery in Windsor. “We have been Vermont brewers for more than 20 years and are excited to deepen our already significant roots here, while being great stewards of these brands.”Īs part of the agreement, Mass. After talking with Dan Fulham about ways we could potentially partner and create efficiencies when it comes to brewing in Vermont, it became clear that we’d be stronger together,” said Dan Kenary, CEO and co-founder of Mass. “The Long Trail family of brands represents more than just the right strategic fit for our business. Long Trail was established in 1989 and Otter Creek in 1991. (parent company of Harpoon Brewery), has reached an agreement in principle to acquire Long Trail Brewing Company, producers of the Long Trail, Otter Creek, and Shed brands. Please accept this generic gesture of partnership.
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